Tuesday, September 29, 2015

London seeped in Design

IAnD Exclusive

By Team IAnD
Photography: Courtesy londondesignfestival.com LDF2015  

 ZERO - Joel Parkes' series of hand carved urns at 100% design 

The London Design Festival highlights the scope and diversity of innovative design practices; in the hope that spectators and exhibitors alike will take home an experience that will change his/ her outlook of design!

As the city of London comes alive every September with umpteen (this year – over 350 venues) design districts, destinations and live design events, new performances and programmes, demonstrations, seminars, walking tours, product showcases, and international pavilions, especially curated shows and the like take over one’s senses to establish the festival as UK’s strongest platform for newly established design talent.

Team IAnD presents a first-hand account of a few of the festival’s highlights:

babel tower
Standing an imposing six metres high, the Babel Tower comprises 3000 bone china shops, each one unique,
each depicting a real London shop photographed by the artist. 
©Ed Reeve
mexican pavillion
Mexican Pavillion at V & A                                                                                                                                ©London Design Festival
Zotem - 18-metre-tall double-sided monolith embedded with over-sized Swarovski crystals ©Mark Cocksedge

The V&A as usual was the prime attraction of the festival, a constant source of inspiration for budding and reputed designers alike, celebrated as the ‘change-effector’ of design; evoking thought and impact via the medium of installations ... a treasure trove of cutting-edge contemporary design.

alphabeta lamps
Luca Nichetto’s modular Alphabeta lamps for Hem  reflect a playful functionality at Somerset House
somerset house
Tino Schaedler encouraged visitors to get hands-on with the Festival's first ever Virtual Reality experience at Somerset House

‘Ten Designers in the West Wing’ at Somerset House - one of London’s most important centres for arts and culture, presented the work of an impressive list of well-established names, exhibiting in collaboration with their best clients. The participating designers, all of whom were invited by the Festival, created a bespoke environment in which to display their work within the recently renovated rooms in the building’s West Wing. Participating designers include Alex Rasmussen, Arik Levy, Edward Barber and Jay Osgerby, Faye Toogood, Luca Nichetto, Jasper Morrison, nendo, Patternity, Ross Lovegrove and Tino Schaedler. Monocle Radio have a temporary studio in the West Wing for the duration of the Festival.
serpentine pavillion
Serpentine Pavillion                                                                                                                                               ©Serpentine galleries

This year, Serpentine Galleries celebrated the 15th anniversary of their world-renowned Pavilion commission. Award-winning Spanish studio selgascano took on the brief and designed an amorphous, double-skinned, polygonal structure consisting of panels of a translucent, multi-coloured fabric membrane woven through and wrapped like webbing. Visitors entered and exited the Pavilion at a number of different points, passing through a ‘secret corridor’ between the outer and inner layers of the structure and into the Pavilion’s brilliant, stained glass-effect interior.
design in colour at 100% LDF2015
Design in Colour at 100%                                                                                                                                                        ©100%design
design in colour at 100% LDF2015
Design in Colour at 100%                                                                                                                                               ©100%design

As 100% Design entered its 3rd decade, London’s iconic design showcase moved to the Grand Hall at Olympia; a light-filled and architecturally stunning space in London’s Zone 1. In recognition of the move and to celebrate the natural light of Olympia, the show embraced one of design’s most important factors: colour. Working in partnership with leading trend and branding agency WGSN, the show’s theme for 2015 was ‘Design in Colour’.   
ogham wall at LDF2015
Ogham Wall                                                                                                                                                                                                      ©Ed Reeve

Ogham Wall- The project brings together Stirling Prize-nominee Grafton Architects and concrete experts Graphic Relief to create a large-scale installation in response to the theme put forward by ID2015: ‘Liminal – Irish design at the threshold.’
and many many many more…  

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