Compiled by Team IAnD
Photography: Luis Beltran;
courtesy Masquespacio
Read Time: 1 min 30 sec
 |
| . |
Award-winning creative consultancy Masquespacio just
finished the design for Doctor Manzana’s flagship store near Valencia,
integrating brand identity with interiors design…
 |
| . |
 |
| . |
Doctor Manzana (DM) and Masquespacio association began
in 2013, when the latter redesigned the DM brand and created their first
flagship. Specializing in smartphone repairs and gadgets, and smartphone cases
above other accessories, the brand reinvention focused mainly on the 54 degrees
angle of touch screens. That angle was applied both, to the brand as well as to
the interior design, besides four different colours: green and blue as a
reference to the doctor, salmon for the fashionistas and purple for the geeks.
Metal on the other hand was used to add an industrial touch that would remind
one of research and laboratories.
 |
| . |
 |
| . |
For this, the second DM store, the designers sought to
maintain the brands’ already-established identity, offering a new custom-made
design that could be recognized by DM’s clients and at the same time propose a
completely different design for this new point of sale. Through this design,
one can still recognize the 54 degrees angles, colours and materials, but
giving more importance to the metal finishes. Also, compared with the first
store, additional elements have been added to propose a better service related
to storage and the change of the kind of products on sale.
 |
| . |
Highlighted is the space that is proposed to serve for workshops and
talks, that is completely separated from the store and includes the Doctor
Workshop high stool chair designed by Masquespacio and that will be the first
official product sold directly through Masquespacio below their sub-brand Mas
Creations.
Fact File:
Client: Doctor Manzana
Design: Masquespacio
Surface:
54 sq. m.
Location:
Valencia
No comments :
Post a Comment