By
Thijs Biersteker
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“The Cover That
Judges You” is a prototype for the 2014 Annual of the Art
Directors’ Club Netherlands,
awarded as the most creative work in advertising and design, hand- picked from twelve invited makers and craftsmen from
the worlds of design, technology and art…
Ever
judged a book by its cover? Thijs Biersteker of Amsterdam experience
design company, Moore in collaboration with thispagecannotbefound.com
has reversed the well-known idiom - designing a
sleeve that scans your face and won't open unless approached without prejudice.
The aim was to
create a book cover that is human and approachable-hi-tech - a cover that
judges you!
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How the book
works:
When you
approach this Cover That Judges You, an integrated camera and facial-recognition
technology scans your face for any signs of “judgment”. If you are overexcited or if your face
shows skeptical emotions, the book cover will stay locked. But if your
expressions are neutral, the system will send an audio-pulse to the Arduino
micro-controller and the metal lock on the book will unlock itself. You can
then browse through the book.
. |
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The
technology
A camera is positioned at
the top of the cover, above a screen that feeds back the image, when it detects a face in close proximity.
Using Nxt,
it detects abstracted facial features that form the shape of the screen and allow the prospective user
to line up their eyes, nose and mouth in the optimum positions. Over-expressive features will turn the feedback screen ‘red’. But once the correct alignment is
obtained, the screen turns ‘green’ and a signal is sent to
the Arduino board that opens the chunky metal lock.
“We've used and
written very complex algorithms to scan the users face and expression. Based on
many parameters, we are able to determine if someone is sad or happy or is
neutral,” informs Jordi Buskermolen, Technical Director at
thispagecannotbefound.com. As Thijs Biersteker concludes, “Judgment should never hinder the relentless excitement of seeing
and experiencing things.
We often worry about skepticism
and judgment getting in the way of amazement and miss out on a lot in life!"
I feel this book can create confusion.... Yet it's interesting...
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