By Marina Correa
Photography: Courtesy the
designer
UK-based surface
pattern designer Kirath Ghundoo dramatizes Wax Revolution, a Mexican chain of
lifestyle salons by using bright, quirky and playful surface patterns…
The business of
surface design is all about change and/or the enhancement it brings about to an
ambience, which may be functional as well as aesthetic.
For instance, based
on the client’s brief Kirath sought to create an eye-catching feature wall in
the large reception area of the salon to instantly grab attention. The design
for the labs was individually tailored (with distinctive patterns and colours)
so as to differentiate between each of the rooms; they were then printed onto
vinyl for ease of maintenance.
The application
of patterns on the walls in this salon evokes subtle
intrigue.The shell is deliberately kept neutral to allow the design to speak
without being too loud. Successfully drawing out the essence of the space, the artist
goes beyond her studio environment to understand that the salon (project) here
is not merely the recipient of surface intervention but also doubles up as the
inspiration behind her bespoke work.
This led Kirath
to draw on the carnival-like festive colours of Mexico; tempering the vibrant
hues into soothing pastels considering that a salon is a place, where one comes
to relax and rejuvenate. In the same vein, sans
using a dominant circular shape, she has aligned angular and straight lined geometric
forms to fit into the company’s funky and playful identity.
Since a diverse
material palette plays a crucial role in either highlighting or subduing an artwork;
a surface pattern done on a fabric will exude a completely different vibe in
terms of textures, depth of colours, finishes, durability etc. as opposed to
the same pattern created on concrete. In this case, the matt vinyl prints evoke
subtlety and understated sophistication; completely in synch with the salon. Noteworthy
of mention is that surface patterns are not necessarily the domain of interiors
and architecture; but are relevant in industries as diverse as healthcare,
transport or even fashion.
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