By Marina Correa
Photography: Courtesy the designer
UK-based surface pattern designer Kirath Ghundoo dramatizes Wax Revolution, a Mexican chain of lifestyle salons by using bright, quirky and playful surface patterns…
The business of surface design is all about change and/or the enhancement it brings about to an ambience, which may be functional as well as aesthetic.
For instance, based on the client’s brief Kirath sought to create an eye-catching feature wall in the large reception area of the salon to instantly grab attention. The design for the labs was individually tailored (with distinctive patterns and colours) so as to differentiate between each of the rooms; they were then printed onto vinyl for ease of maintenance.
The application of patterns on the walls in this salon evokes subtle intrigue.The shell is deliberately kept neutral to allow the design to speak without being too loud. Successfully drawing out the essence of the space, the artist goes beyond her studio environment to understand that the salon (project) here is not merely the recipient of surface intervention but also doubles up as the inspiration behind her bespoke work.
This led Kirath to draw on the carnival-like festive colours of Mexico; tempering the vibrant hues into soothing pastels considering that a salon is a place, where one comes to relax and rejuvenate. In the same vein, sans using a dominant circular shape, she has aligned angular and straight lined geometric forms to fit into the company’s funky and playful identity.
Since a diverse material palette plays a crucial role in either highlighting or subduing an artwork; a surface pattern done on a fabric will exude a completely different vibe in terms of textures, depth of colours, finishes, durability etc. as opposed to the same pattern created on concrete. In this case, the matt vinyl prints evoke subtlety and understated sophistication; completely in synch with the salon. Noteworthy of mention is that surface patterns are not necessarily the domain of interiors and architecture; but are relevant in industries as diverse as healthcare, transport or even fashion.