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Thursday, April 30, 2015

Bionic Bar - ‘design - make - enjoy’

Compiled by Team IAnD
Photography: Nicholas Marchesi; courtesy v2com
 
Front view of the Makr-Shakr
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The world's first crowd-controlled bionic bar designed by Carlo Ratti Associati debuts on Royal Caribbean’s new ‘smart’ cruise ship...



Last week Makr Shakr, the world’s first robotic bartending system – designed by renowned architect, engineer and inventor, Carlo Ratti – made its debut as the Bionic Bar onboard on Royal Caribbean’s new ‘smart’ cruise ship, Anthem of the Seas, in Southampton.
 
Announcing the Bionic Bar aboard Anthem of the Seas
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Makr Shakr is an exciting and innovative new mixology system that allows users to create personalised cocktail recipes in real-time through a smartphone application – also transforming them into crowd-sourced drink combinations. “Makr Shakr is a great example of how robotic technologies are changing the interaction between people and products – a topic that we have been exploring in great depth” said Carlo Ratti, professor at the Massachusetts Institute of Technology (MIT) and co-founder of Makr Shakr. “The system explores the new dynamics of social creation and consumption – ‘design, make and enjoy’ – allowing users to design their own cocktail creations, while digitally controlled machines transform these designs into reality.”
 
view of the Makr-Shakr at the bionic bar
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To use Makr Shakr, users will access a simple app on a tablet, allowing them to create an almost limitless number of alcoholic and non-alcoholic drink combinations. The cocktail creations will then be assembled by two robotic arms, whose movements – shown on a large display positioned behind the bar – mimic the actions of a bartender, from the shaking of a martini to the thin slicing of a lemon garnish to the muddling of a mojito. Guests will have the possibility to name their own recipes, access their order history and reorder their favourite cocktails, while rating and commenting on each other!
 
Side view of the Makr-Shakr
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“Makr Shakr does not suggest replacing the bartender with a robot, but rather is conceived as a social experiment that looks at how people might embrace the new possibilities offered by robotics and digital manufacturing” says Saverio Panata, COO of Makr Shakr.
 
suspended bottles at the bionic bar
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In Makr Shakr, social connections are woven throughout the co-creation and mixing of ingredients, which are then fed back to the user through the app. With this new technology, consumers can learn from each other, sharing connections, recipes and photos on social networks. “Digital connectivity is not replacing physical interactions, but rather reinforcing them” adds Panata.
 
close view of the Makr-Shakr apparatus
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To create an engaging bar experience, the robots’ movements were modelled on the gestures of Italian choreographer Marco Pelle from New York Theatre Ballet. Mr Pelle’s movements were filmed and used as inputs in programming the robots’ animation.


People behind the venture: Launched in 2014, the Makr Shakr Company aims to empower people with new robotic interactions, especially in the food and beverage sector. Makr Shakr collaborated, among others, with Automation Company CIA, German robot Manufacturer Kuka, IT consultants Seac02 and installation construction company Kibox. The Turin-based award-winning design and innovation practice, Carlo Ratti Associati is the recipient of several awards including TIME Magazine’s ‘Best Inventions of the Year’ twice, the Red Dot Award and the Renzo Piano Foundation Award for New Talents in Architecture. Being the third largest cruise ship ever built, Anthem of the Seas is defined as the most technologically advanced cruise ship.

1 comment :

  1. I will come back to this place, its huge and open, and have really tall ceilings. Wait staff was also pretty good. Bartender at the best halloween party nyc was awesome and personable. I was really pleased with my party here. Ha! I highly recommend these guys.

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