IAnD Exclusive
By Team IAnD
Photography:
Courtesy londondesignfestival.com LDF2015
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| ZERO - Joel Parkes' series of hand carved urns at 100% design |
The London
Design Festival highlights the scope and diversity of innovative design practices;
in the hope that spectators and exhibitors alike will take home an experience
that will change his/ her outlook of design!
As the city of
London comes alive every September with umpteen (this year – over 350 venues)
design districts, destinations and live design events, new performances and
programmes, demonstrations, seminars, walking tours, product showcases, and international
pavilions, especially
curated shows and the like take over one’s senses to establish the festival as UK’s
strongest platform for newly established design talent.
Team IAnD presents a first-hand account of a few of the festival’s highlights:
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| Standing an imposing six metres high, the Babel Tower comprises 3000 bone china shops, each one unique, each depicting a real London shop photographed by the artist. ©Ed Reeve |
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| Mexican Pavillion at V & A ©London Design Festival |
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| Zotem - 18-metre-tall double-sided monolith embedded with over-sized Swarovski crystals ©Mark Cocksedge |
The V&A as usual was the prime attraction of the festival,
a constant source of inspiration for budding and reputed designers alike,
celebrated as the ‘change-effector’ of design; evoking thought and impact via
the medium of installations
... a treasure trove of cutting-edge contemporary design.
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| Luca Nichetto’s modular Alphabeta lamps for Hem reflect a playful functionality at Somerset House |
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| Tino Schaedler encouraged visitors to get hands-on with the Festival's first ever Virtual Reality experience at Somerset House |
‘Ten Designers in the West Wing’ at
Somerset House - one of London’s most important centres for arts and culture, presented the work of an impressive
list of well-established names, exhibiting in collaboration with their best
clients. The participating designers, all of whom were invited by the Festival,
created a bespoke environment in which to display their work within the
recently renovated rooms in the building’s West Wing. Participating designers include
Alex Rasmussen, Arik Levy, Edward Barber and Jay Osgerby, Faye Toogood, Luca
Nichetto, Jasper Morrison, nendo, Patternity, Ross Lovegrove and Tino
Schaedler. Monocle Radio have a temporary studio in the West Wing for the
duration of the Festival.
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| Serpentine Pavillion ©Serpentine galleries |
This year, Serpentine Galleries celebrated the 15th anniversary
of their world-renowned Pavilion commission. Award-winning Spanish studio
selgascano took on the brief and designed an
amorphous, double-skinned, polygonal structure consisting of panels of a
translucent, multi-coloured fabric membrane woven through and wrapped like
webbing. Visitors entered and exited the Pavilion at a number of different
points, passing through a ‘secret corridor’ between the outer and inner layers of
the structure and into the Pavilion’s brilliant, stained glass-effect interior.
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| Design in Colour at 100% ©100%design |
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| Design in Colour at 100% ©100%design |
As 100% Design entered its 3rd decade, London’s iconic design
showcase moved to the Grand Hall at Olympia; a light-filled and architecturally
stunning space in London’s Zone 1. In recognition of the move and to celebrate
the natural light of Olympia, the show embraced one of design’s most important
factors: colour. Working in partnership with leading trend and branding agency
WGSN, the show’s theme for 2015 was ‘Design in Colour’.
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| Ogham Wall ©Ed Reeve |
Ogham Wall- The project brings
together Stirling Prize-nominee Grafton Architects and concrete experts Graphic
Relief to create a large-scale installation in response to the theme put
forward by ID2015: ‘Liminal – Irish design at the threshold.’
and many many many more…
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