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Monday, January 23, 2017

This facade says it all!

By FinchD
Photography: Courtesy Manuelle Gautrand Architecture
Read Time: 2 mins

"alesia cinema manuelle gautrand studio indiaartndesign"
© Luc Boegly 

Manuelle Gautrand Architecture ameliorates the Alésia Cinema in Paris, transforming it into a conspicuous mise en scène of cultural interaction, whilst simultaneously conferring a vivid identity to the building.

Originally built around the 1930s, when the medium of films became popular, the theatre has now been upgraded to an eight screen multiplex, with modern amenities. Located in the central part of boulevard du Général-Leclerc - characterized by an eclectic mix of architectural styles – the unassuming form of the original building is camouflaged within this context. 
 
"transitory spaces alesia cinema manuelle gautrand studio indiaartndesign"
©Guillaume Guerin
"interiors alesia cinema manuelle gautrand studio indiaartndesign"
©Luc Boegly 

Reworking on the existing layout, the space is organised around eight distinct volumes, one for each room of the theatre. The profile of the tiered steps of the auditorium is reflected on the soffit of the level below it and consequently extends out to accommodate common spaces like the lobby, circulation spaces, cafes and smaller amphitheatres.
 
"waiting area alesia cinema manuelle gautrand studio indiaartndesign"
©Guillaume Guerin
"theatre alesia cinema manuelle gautrand studio indiaartndesign"
©Guillaume Guerin

This simple gesture of accentuating the stepped silhouette goes a long way towards breaking the monotony in what would otherwise have been a vast, endless space, and in fact affords an identity to the interiors of the cinema as an arrangement of interlocked volumes around a triple-height atrium. 
 
"pixellating facade alesia cinema manuelle gautrand studio indiaartndesign"
©Luc Boegly 

The cinematic experience is augmented via the pleated curtain of LEDs that forms the façade of the building, distinguishing it in its immediate context. Divided into strips along its vertical axis, the façade appears like a multi-faceted surface, alternately folded upwards and downwards. The grid in the centre, composed of glass panels and superimposed with LEDs, projects a range of associative imagery, while the opaque metal grid on the periphery harmonises this interface between the street and the interiors.
 
"interiors alesia cinema manuelle gautrand studio indiaartndesign"
©Guillaume Guerin

The central translucent section also illuminates the interior spaces with diffused colours of the animated screen. Furthermore, the plates at the bottom fold upwards, to create an almost horizontal canopy at the entrance. 

"facade alesia cinema manuelle gautrand studio indiaartndesign"
© Luc Boegly                                                                                                                                             ©Guillaume Guerin

The restoration bestows a visual grandeur to the cinema-going experience, expressed through its pixelated façade of pleated LED panels. The new building thus celebrates cinema as an art form, not only through the physical spatiality of its theatres, but also by casting an external impression of what it holds, enabling the public to engage with cinema, within and without.      
"detail alesia cinema manuelle gautrand studio indiaartndesign"
©Guillaume Guerin

Fact File:
Project: Renovation of the ‘Alésia’ cinema, Paris.
Programme: Eight film theatres with a total of 1380 seats, ticket hall, atrium space, offices.
Architect: Manuelle Gautrand Architecture
Client: Gaumont-pathé
Design team:
Lighting design: ON
Facades: T/E/S/S
Structure: Khephren Ingenierie
Acoustics: Peutz
Building Gross surface area: 3, 600 sq.m.
Number of LED pixel clusters: 229 500
Number of bars: 3730.


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