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Friday, March 3, 2017

Male indulgence

Compiled by Team IAnD
Photography: Thierry Sewell; courtesy the architects
Read Time: 1 min 
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With its first salon open at Canary Wharf Station in London, ADAM, the grooming atelier brand sets a benchmark for spaces that pamper men!

Fashioned out of a hexagonal layout that is simply but eclectically enveloped in a series of horizontal wooden slats, the brand lives up to its moniker of exclusivity in indulging its male clientèle.
 
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Designed by Eray/Carbajo, an international architecture and design studio based in New York and Turkey, and known to solve design problems with innovative and value-adding solutions, the design provides exclusivity and undivided attention to the guests while they are being served.
 
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The idea sustained is to step into a contemporary, uncluttered space and let yourself go to the artful ministrations of the barbers; only to walk away feeling rejuvenated and looking sharp and polished. And to facilitate this feel-good, timeless materials like Marmara marble and natural chestnut inspired by Turkish baths create an elegant yet relaxing environment.
 
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The all-umber, all-wood look reflects masculinity, whilst the grey flooring ribbon that continues to the wall to host the brand’s logo augments spatiality; juxtaposing the horizontal with vertical lines.
 
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Branding and graphics also created by Eray/ Carbajo aims to represent all men - from ancient "Adam" to the modern day guy - in its visuals.  

The designers do well to put in a bespoke style statement in enhancing the brand value; in what could otherwise have been just another barber shop!
  
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Fact File:
Program: Barber Shop
Client: Adam Grooming
Architect: Eray/Carbajo
Design: Inanc Eray, Gonzalo Carbajo
Design Team: Marco Mattia Cristofori
Project Team [London]: Necdet Yagiz Ozkan 
Consultants: Structural: Eckersley o'Callaghan

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