Compiled by Team
IAnD
Photography: Thierry
Sewell; courtesy the architects
Read Time: 1 min
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With its first
salon open at Canary Wharf Station in London, ADAM, the grooming atelier brand sets
a benchmark for spaces that pamper men!
Fashioned out of
a hexagonal layout that is simply but eclectically enveloped in a series of
horizontal wooden slats, the brand lives up to its moniker of exclusivity in
indulging its male clientèle.
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Designed by
Eray/Carbajo, an international architecture and design studio based in New York
and Turkey, and known to solve design problems with innovative and value-adding
solutions, the design provides exclusivity and undivided attention to the
guests while they are being served.
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The idea
sustained is to step into a contemporary, uncluttered space and let yourself go
to the artful ministrations of the barbers; only to walk away feeling
rejuvenated and looking sharp and polished. And to facilitate this feel-good, timeless
materials like Marmara marble and natural chestnut inspired by Turkish baths create
an elegant yet relaxing environment.
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The all-umber,
all-wood look reflects masculinity, whilst the grey flooring ribbon that
continues to the wall to host the brand’s logo augments spatiality; juxtaposing
the horizontal with vertical lines.
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Branding and
graphics also created by Eray/ Carbajo aims to represent all men - from ancient
"Adam" to the modern day guy - in its visuals.
The designers do
well to put in a bespoke style statement in enhancing the brand value; in what
could otherwise have been just another
barber shop!
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Fact File:
Program: Barber
Shop
Client: Adam
Grooming
Architect:
Eray/Carbajo
Design: Inanc
Eray, Gonzalo Carbajo
Design Team:
Marco Mattia Cristofori
Project Team
[London]: Necdet Yagiz Ozkan
Consultants:
Structural: Eckersley o'Callaghan
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