By Faculty & Students of WeSchool
Photography: Courtesy WeSchool & IAnD
Read Time: 2 mins
 |
| . |
If you are among the many aspiring
student-innovators or startup founders, who need to sharpen their understanding
about various aspects of the proposed business, and tell a convincing story to
prospective customers, co-founders/employees and investors, then the Startup
game is just the right thing for you…
‘The Startup Game’ is a delightful experiential
card game that consists of 6 groups of cards - each group representing a phase
in the evolution of a startup, viz., Define,
Discover, Design, Develop, Deliver, Drive.
 |
| . |
Each
Player draws a card from a pre-decided Phase. Each card gives him a simple
description of a concept or startup scenario and asks him to respond with a
specific action representative of that concept/ scenario within the context of
the selected phase. For example, in the Discover stage (group of cards), he
could draw a card called “Customer Journey” and expect the player to describe
the typical day in the life of his customer. The complete knowledge and
understanding about the customer and the ability of the founder to narrate it
in vivid terms is a positive indication.
 |
| . |
Likewise
in the Design phase – the player may pick a card titled “Analogy” and is asked
to describe his product or service using an analogy of an animal. Going through each of the 60 cards can really
prepare the student/innovator/founder by way of clarity of thought and the
ability to communicate every aspect of his business effectively.
 |
| . |
The
game can be played by 1-4 players and takes approx. 45 mins. with scope for an
additional member joining in at any stage. The cards are designed with a lot of
thought as the concepts defined can benefit at any phase of the business. They
also act as an ideation toolbox for initial brainstorming for a business plan
from product to service. Corporate houses can use the game as an
intervention-tool for their marketing and new product development.
 |
| . |
How does it
feel to play the game?
Prof. Dr. Pradeep Pendse and Prof. Manmeet Barve
asked students at the e-cell of WeSchool’s - innovation centre (INNOWE) to play
this game as a part of the startup mentoring activity. Here is what students
had to say about the game:
“Decent game for us to move from Ideation to
business planning and helps to work upon a new idea”.
Piyush Surana, PGDM BD
2016-18
“I have learned new and useful terms like
Archetypes and A/B Testing, while playing The Startup Game”
Ajinkya Hendre, PGDM - eBiz 2016-18
“For the first time, this game has facilitated me to
share my thoughts effectively with my classmates”
“The Startup Game would benefit me to improve
profitability for my family business”
Devyani Jha, PGDM - HCM 2016-18
 |
| . |
Summing up, we think The Startup Game is a great
way to introduce students, innovators and founders to a wide variety of
concepts related to a startup and help them develop a better understanding
about their own business and be able to articulate it in an effective manner
like we hear on programs such as the Shark Tank. To our mind, this game is a must-have for
startup/ incubation centres, practically all graduate and post graduate
institutions, which nurture startups as well as corporate training departments
and innovation cells. In fact, it can become the card game played even in every
household, which wishes to nurture budding entrepreneurs.
An area on improvement could be the introduction of
additional nuanced concepts that can probe insights on the myriad aspects of a
growing business.
 |
| . |
Game reviewed by:
Dr. Pradeep Pendse, Dean IT/e-Business/Business
Design/Analytics, WeSchool
Prof. Manmeet Barve, Professor Incharge of
Startups, WeSchool
Above Students of the aforesaid programs at
WeSchool
 |
| . |
Creators of the game: Johannes van den Eerenbeemt, Niels Sipkema, Gerard
Drost, Martijn Evers & Bjorn Uyens
Publishers: BIS Publishers
Author: Bjorn Uyens
Publishers: BIS Publishers
Author: Bjorn Uyens
Dimensions: 14 x 11 x 4 cm
Pages: 68 cards in a box
Price: €15,00
Dear Dr. Pendse, Prof. Barve and students at WeSchool.
ReplyDeleteIt is with great pleasure and honour that we have found your review of our Startup Game. To read that our Game is played at your university (all the way in India) and that it was able to evoke such positive experiences amongst you is something we are most happy to hear. Even more we are pleased to read your recommendations for possible improvements, which we will definitely take on board for any future developments.
There are so many great ideas and strong entrepreneurs around the world. Sharing our own experiences through this Startup Game is how we envisioned we could try and make a positive impact to helping these ideas and entrepreneurs spark and grow. Your appreciation of the game is therefore a much welcomed positive confirmation to make us continue with our ambitions.
So on behalf of my friends and 'co-initiators' of the Game, I would sincerely like to thank you for having taken the time to play and review the Startup Game. And by all means, please do not hesitate to share any other experiences you may encounter in playing this game with students and/or entrepreneurs.
Wishing you and your students all the best in your entrepreneurial endeavours!
Kindest regards
Gerard Drost
The Startup Game | SixWaypoints.com
gerard@SixWaypoints.com
The Start up game is an inspiring way for start ups to get first things first. Kindly recommended!
ReplyDeleteThank You for sharing your article, This is an interesting & informative blog. It is very useful for the developer like me. Nowadays JavaScript has tons of job opportunities on various vertical industry. This post gives me detailed information about the technology
ReplyDeleteMaintain up the excellent work mate. This website publish shows how well you recognize and know this subject.
ReplyDeleteNice blog has been shared by you. it will be really helpful to many peoples who are all working under the technology. Thank you for sharing this blog
ReplyDelete