By Anuradha K R
Photography: Courtesy the designer
Here is a product that
surpasses socially relevant design to emerge a victor in the economic growth,
sustainability, and rural empowerment sectors…
Necessity is the mother of invention and
the necessity to develop alternatives for plastics and rubbers has never been
greater than it is today. The discovery of one such alternative gave Tjeerd
Veenhoven, a product designer from Holland, the “Eureka moment” of his life,
with palm leather emerging as a viable alternative not just to plastics and
rubbers; but more importantly, to animal leather.
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The Majestic Palm |
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Planting a New Palm |
In the course of his exploration and
experimentation with new materials, Tjeerd zeroed in on areca nut palm leaves,
which are flexible and leather-like when fresh butturn
rigid when dry.Considering the abundance of availability of this natural
produce and its equally rampant disregard, Tjeerd’sdiligent efforts resulted in
the development of a biological solution, which softens these leaves
permanently and thus was born -‘vegetarian leather’.
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Leaf Cutting |
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Studio |
This innovative andbiodegradable material
lends itself to stitching and Tjeerdhas been rolling out products like
throw-away flip-flops, book covers and bags, made out of palm leather. Areca
nut palm’s abundance in South India has brought him to Gadag, where he’s set up
a palm leather unit.
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Tote Bag |
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Journals |
The unit is also supplying throw-away
sandals to hotels and resorts,which have come to replace plastic sandals. The
fact that these palm leather sandals are compostable brings the significance of
Tjeerd’screation to the fore, as plastic sandals end up in landfills just after
hours of use, only to remain there as such, for centuries.
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Retail Wear |
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Resort Wear |
Palm leather, being inexpensive, has
brought into circulation, a design philosophy that focuses on designing for the
poor rather than for the rich. For Tjeerd, designing isn’t just about
aesthetics; it is something that should bring about a change in the world for
the better. His socially and ecologically responsible initiatives make him the
well-deserved winner of ‘The Green Design Competition, 2012’.
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Sorting Parts |
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Learning to Stitch |
The transition of his efforts from being
an individual designer’s initiative into an entirely new craft, strengthening
local economies in a big way,wonderfully demonstrates the ‘power of one’ in
bringing about the much-needed change in the world.The project has been
actively running in Gadag, South India for a year now.
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ReplyDeleteWho does one communicate with in order to procure these products on a wholesale basis?