738 Broadway – the luxe address!

Compiled by Team IAnD

Photography: Robert Lowell; courtesy V2com

  

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The two-decade-plus Escobar Design by Lemay architects stamp New York’s elitist area with their distinctive contemporary luxe appeal...

The original Greenwich Village industrial warehouse built in 1867 – a fitting example of cast-iron architecture from the aftermath of the industrial revolution, came to be known as one of the elitist areas of New York a century later; and the then Broadway McKenna Building is now transformed into 738 Broadway - a lavish four-apartment housing project. But the beauty of the transformation is that the architects, Escobar Design by Lemay have very sensitively preserved the ethos of the industrial set up.

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The building now includes two 2400 sq.  ft. and a 3200 sq. ft. lofts spread out on its two first floors and is topped with a 2400 sq. ft. penthouse featuring a 900 sq. ft. private terrace.

 

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Dressed in white, the building brilliantly preserves its original architecture. The purity of the white enters beyond the building’s threshold, spreading inside and flowing on the walls, floor and ceiling. That’s when your attention is captured by the impressive Italian mosaic mural featuring a typical NYC scene with its skyscrapers and yellow taxis, a splendid piece entirely custom designed by Escobar and his team and created by SICIS. Then, guiding you towards the elevators and creating a punctuated graphic frame, are thin LED light strips intensifying the already bright and immaculate space.

 

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Wide open areas, lighted drop ceilings to emphasize on the height, colossal windows and clear, bright tones are gracefully used throughout the lofts to fully accentuate their spaciousness. The Italian Calacatta marble fireplace is the undisputed star and centre of attention in this fine balance between splendour and sobriety. The 17 ft. long monolith is magnified by concealing its summit in the drop ceiling above, an architectural technique that skilfully wraps and embeds the fireplace giving it the illusion of infinite height.

 

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This notion of continuity, intently associated with the absence of constraints, – and isn’t that, after all, the meaning of luxury? – is subtly found throughout the apartments’ features. The kitchen is equipped with Miele and Sub-Zero appliances concealed within quality custom-designed Italian cabinets. The master bathrooms, dressed in Calacatta marble and textured Porcelenosa Cubica tiles, feature an overflow bathtub, ceiling concealed faucets and a television emitting mirror. Finally, the cutting edge Creston automation system controls lighting, music, heat, air conditioning, security, etc. The apartments are therefore utility device-free allowing magnificent, streamlined and modern areas, where luxury meets solemn and timeless simplicity.