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Wednesday, June 1, 2016

Yurariro – colour promotes sleeping comfort!

Colour Special


By Emmanuelle Moureaux
Photography: Nishikawa Sangyo Co. Ltd.; courtesy EM
Read Time : 2 mins

Designer Emmanuelle Moureaux and samples from the yurariro collection
Designer Emmanuelle Moureaux and samples from the yurariro collection

Colour expert and designer Emmanuelle Moureaux has conceptualised a new colourful bedding brand, "yurariro" that aspires to introduce joie de vivre in the bedroom! The designer explains...

I have collaborated with a 450-years old leading bedding manufacturer of Japan, Nishikawa Sangyo (also known as "Tokyo Nishikawa"), to develop their new range of colourful bedding.

samples from the yurariro collection
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In Japan, most bedding products are neutral in colour or, occasionally colourful but quite plain in their simplicity, thus devoid of any vibrancy. My aim was to create bedding products that would uplift your bedroom and you, and lend an innate joy, wrapping the ambience in colour.

The main product of the brand is "towel-ket", which is a summer blanket that resembles a large towel. It is a very popular item in Japan, because it is light-weight and washable.

samples from the yurariro collection
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Developed in collaboration with Imabari – Japan’s renowned production area of towel products, I’ve designed six types of "next-generation" towel-kets, focusing on colours and comfort.

Some concerns from users such as "difficult to dry after wash" and "piles falling out", were solved one-by-one through knowledge and skills of artisans, improving the overall performance. 

samples from the yurariro collection
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In addition to towel-kets, I’ve also designed 4 variations of light "futon"(bedding) also manufactured in Japan.

samples from the yurariro collection
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With my concept "Touch colours in peace, see colours in joy. Wrapped in dancing colours, sleep comfortably in a colourful dream", I wish the new brand provides a comfortable and colourful sleep for spring and summer. I hope your bedroom becomes joyful with my colourful design.


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