Compiled by Team IAnD
Info & Images: courtesy v2com
Read Time: 2 mins
Nestlé has opened its doors to the public on the occasion of its 150th anniversary!
The world’s largest food company is hosting an open house! Utrecht-based experience design bureau, Tinker Imagineers has designed a family experience nest in Switzerland for the company; where a floor area of 6,626 m2 (3500m2 exhibition space), located in Vevey at Lake Geneva, is made open to the public to engage in an honest and involved dialogue about what the company stands for.
|Various views of Visions & Piazza ©Mike Bink|
Incidentally, this is the place where Henri Nestlé established his first factory in 1866. More than one hundred Dutch designers, engineers and builders have worked together on the scenography for nest with active participation by creative agencies like Bruns (engineering and production) and Mansveld (AV and lighting technics) besides Tinker. Whilst Swiss Concept Consult Architectes have renovated the industrial heritage site and covered it with a magnificent glass roof and steel construction, underneath, Tinker has designed a large, floating, organic world made up of white, flowing forms.
Opened from June 15, Nestlé displays its diversity across five different zones, with ‘care, enjoy, improve and share’ as the motif.
The first, an eye-catching feature in Piazza, the central atrium, is a life-size tree composed of more than 1200 flowers handmade from various product packages.
Fondations brings visitors back to when the company was established in the 19th century in an authentic, timed attraction, the innovation here lies in the use of early cinema techniques developed during the same industrial age. By combining shadow plays, magic lanterns, ombres Chinoise and more, illusion becomes reality.
Zeitgeist links Nestlé's products, images and stories to iconic moments in world history ©Tinker Imagineers
Treasure Room with a selection of authentic objects ©Mike Bink
Similarly, Zeitgeist is devoted to 150 years of history and links Nestlé’s products, images and stories to iconic moments in world history. The space occupies two storeys and is almost a museum in itself. Inside there is a magical treasure room with a selection of very special objects, such as the prototype for the first Nespresso machine.
|The actions of all of the visitors influence a surprising light installation at the heart of Forum ©Mike Bink|
The present-day Forum uses interactive ways to make visitors conscious of the social challenges in nutrition and health and appeals for collective responsibility. The actions of all of the visitors influence a surprising light installation at the heart of the room.
Visions is the grand finale of nest. It consists of a spectacular world under the glass roof and symbolises the future. Visitors experience the passion of scientists and their creative innovations through games and a VR experience. Children have their own discovery journey that leads them through nest.
If you revel in the child-like joy and thrill of a thoroughly participatory experience, this one is an absolute must for you!!