Compiled by Team IAnD
Info & Images:
courtesy v2com
Read Time: 2 mins
Nestlé has
opened its doors to the public on the occasion of its 150th anniversary!
The world’s
largest food company is hosting an open house! Utrecht-based experience design
bureau, Tinker Imagineers has designed a family experience nest in Switzerland
for the company; where a floor area of 6,626 m2 (3500m2 exhibition space),
located in Vevey at Lake Geneva, is made open to the public to engage in an
honest and involved dialogue about what the company stands for.
Various views of Visions & Piazza ©Mike Bink |
Incidentally,
this is the place where Henri Nestlé established his first factory in 1866.
More than one hundred Dutch designers, engineers and builders have worked
together on the scenography for nest with active participation by creative
agencies like Bruns (engineering and production) and Mansveld (AV and lighting
technics) besides Tinker. Whilst Swiss Concept Consult Architectes have renovated
the industrial heritage site and covered it with a magnificent glass roof and
steel construction, underneath, Tinker has designed a large, floating, organic
world made up of white, flowing forms.
Opened from June
15, Nestlé displays its diversity across five different zones, with ‘care,
enjoy, improve and share’ as the motif.
The first, an eye-catching feature in Piazza, the central atrium, is a life-size tree composed of more than 1200 flowers handmade from various product packages.
Fondations
brings visitors back to when the company was established in the 19th century in
an authentic, timed attraction, the innovation here lies in the use of early
cinema techniques developed during the same industrial age. By combining shadow
plays, magic lanterns, ombres Chinoise and more, illusion becomes reality.
Zeitgeist links Nestlé's products, images and stories to
iconic moments in world history ©Tinker Imagineers
|
Treasure Room with a selection of authentic objects ©Mike Bink
|
Similarly, Zeitgeist
is devoted to 150 years of history and links Nestlé’s products, images and
stories to iconic moments in world history. The space occupies two storeys and
is almost a museum in itself. Inside there is a magical treasure room with a
selection of very special objects, such as the prototype for the first
Nespresso machine.
The actions of all of the visitors influence a surprising light installation at the heart of Forum ©Mike Bink |
The present-day
Forum uses interactive ways to make visitors conscious of the social challenges
in nutrition and health and appeals for collective responsibility. The actions
of all of the visitors influence a surprising light installation at the heart
of the room.
Visions is the
grand finale of nest. It consists of a spectacular world under the glass roof
and symbolises the future. Visitors experience the passion of scientists and
their creative innovations through games and a VR experience. Children have
their own discovery journey that leads them through nest.
If you revel in
the child-like joy and thrill of a thoroughly participatory experience, this
one is an absolute must for you!!
No comments :
Post a Comment