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Thursday, May 25, 2017

Visual thinking made easy!

By Hemant Suthar
Photography: Courtesy BIS Publishers
Read Time: 1 min 30 secs 
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A picture can speak a thousand words! Design Thinker and Crusader, Hemant Suthar reviews the book ‘Visual Thinking’ by industrial designer, Willemien Brand

 
As a young boy, if I asked my dad for anything - be it a pencil or a bike - he would first ask me to draw it. Later at NID, I met Prof. MP Ranjan, who used to ask us to draw our ideas to organise our thoughts and improve our ability to think and communicate.  The bottom line was: if your ideas can’t be drawn, they can’t be done.
 
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Visual thinking is a vital skill for anyone, who generates new ideas, communicate them, and collaborates with others to realise them. This is also what this book, “Visual Thinking” emphasises. And to practice what it preaches, the book breaks down the whole process - from skilling, templating to actualising – into simple steps.
 
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It also tries to get rid of your fear to draw and gives you lessons in basic skills and guidelines to draw. The section "Draw!" quite literally draws out the basic concepts and techniques involved in sketching. Best practices, models, templates - they all form the foundation for the things talked about in the rest of the book. 
 
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This book will be a great help in developing your own style using different materials, colours and typography. It also teaches you how to make use of metaphors in communicating concepts and ideas.
 
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The Visual Storytelling section has lots of fresh ideas. The last major section on "Visual thinking in a business setting" is, what I think will be most useful to readers. It provides a great framework for systematically going through the discovery, ideation and design phases of a project. 
 
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This is a great handbook for visual thinking. I would recommend this book to anyone, whether a designer or not, to level up his/her sketching skills for brainstorming, or to enhance client presentation techniques using sketches and drawings.

Publisher: BIS Publishers
Author: Willemien Brand

Format: Paperback
Dimensions: 25 x 21 cm
Pages: 144
Price: €19.90 

The reviewer, Hemant Suthar is a Visual Communications Designer & a design evangelist! He is the co-founder of Fractal Ink Design Studio, Mumbai, specialising in Digital Experience Design & Strategy. He can be contacted at hsuthar@fractalink.com

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