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Wednesday, June 28, 2017

In a fantastic reality!

By Annie Aggarwal
Photography: Jaime Navarro Soto & Edward Way
Read Time: 1 min 30 secs 
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Gelatoscopio, a Mexican ice cream shop, is designed by a dessert and design-loving duo -  Héctor Esrawe and Ar. Ignacio Cadena…

In the architect’s own words, “Gelatoscopio is born out of the imaginary and the surprise for the unexpected” and seeks to offer a unique experience to everyone in a fantastical reality.
 
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Ice cream is known to make us happy; it activates the ‘happy regions’ of our brain. And what better way to enhance and connect with these emotions than a fantastic reality of flavours, textures and aromas. With its contrasting ice cream flavours and a gastronomic concept that promotes freedom and discovery of the world and the individual, Gelatoscopio is a journey of the imagination through the senses that go beyond the visual.
 
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Gelatoscopio becomes an experimental medium of the new and unknown that detonates joy and happiness in a utopian scenario. It evokes emotions and transports one to memorable moments, creating an authentic experience.
 
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This wonderful setting is inspired by romantic, futuristic machines and achieved by a long curvilinear metallic wall finished in bright turquoise. Punctured with circular lenses, magnifying glasses, kaleidoscopes, mirrors, and windows, the entire wall invites one to observe and discover new worlds that amplify, distort and alter. They act as windows into alternate realms, effectively transporting one to whimsical places, altering their perception of reality, of the known. The circular punctures also embody the functional aspects of the ice cream shop, incorporating menus, graphics and service windows. Gelatoscopio actuates a pleasant dialogue between an individual and the entire composition.
 
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What does stand out is the optimum utilisation of the double store front, with complete justice to the functional aspects of the business. Located in a rather disparate mundane setting, Gelatoscopio is an exceptional escape that offers a delicious and unique encounter for the young and the young at heart.

Fact File:
Concept & Experience: Esrawe + Cadena
Art Direction: Ignacio Cadena + Héctor Esrawe
Architectonic Concept: Esrawe + Cadena
Interiors & Furniture: Esrawe Studio®
Brand Development:  Cadena + Asociados Concept Design®
Esrawe Studio®: Javier García, María Santibañez & Laura Vela
Cadena + asoc. Concept design®: Rocío Serna, Luis Medellín & Ricardo Bideau
  


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