Photography: Courtesy ZHA
Read Time: 1 min 30 secs
What does an architect have to do with showcasing the journey of technological growth? Well, check out the story of Samsung’s Galaxy S8 ingeniously translated into an exhibit by Zaha Hadid Architects...
‘Unconfined: The Galaxy S8 Design’ showing from April 4-9, 2017 at the Milan Design Week, is collaboration between Samsung, Zaha Hadid Architects, and Universal Everything, which expresses the design philosophy behind the Galaxy S8 and S8+, in the form of digital installations.
Designed on a principle that focuses on uniting design, technology and experience, Samsung’s Galaxy S8 and its explicative installation is created to communicate efficiently with the user. Eliciting inspiration from the formation of a convex meniscus on a metal surface, and analysing the associative theory of surface tension, the S8 replicates this understanding in glass and aluminium.
The exhibition is conceptualised as a manifestation of the design principles, simultaneously showcasing the physical features of the mobile. Divided into two zones, the installation takes the users through a three-dimensional journey of the sensorial geometries of the S8, with the aid of curved screens and digital graphics. The large, fluid screens in Zone 1 are projected with graphics from the device and give the users a mesmeric walk through the design attributes, which rely profoundly on nature and its organic forms.
"We often look at the logic and coherence of nature’s systems, when we are working to create environments that seamlessly connect form and function using innovative designs and technologies. This research is integrated within every aspect of the installation's design.” –Patrik Schumacher, ZHA
Zone 2, on the other hand is a means for the users to understand the physical attributes of the phone and explore the possibilities offered by a thoroughly researched interpretation of technological possibilities.
“The Galaxy S8 and S8+ showcase our commitment to meaningful innovation…. with function not limited by form.” - Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics
The perceptible, smooth and elegantly proportioned Galaxy S8 is a pragmatic marriage between contemporary industrial design and congruous aesthetics instilled within the fundamentals of a neutral mobile device, which serves all age groups unequivocally.
Architecture & Design: Zaha Hadid Architects
Design: Patrik Schumacher
Project Directors: Charles Walker & Johannes Schafelner
Project Architect: Armando Bussey
Project Designers: Tommaso Casucci & David Reeves
Alessandra Lazzoni, Katharina Hieger, Catherine McCann, John Allan Gallerie, Sharan Sundar & Ali Abo Tabik
Project Management: Iris Worldwide
Concept Development: Iris Worldwide
Digital Art: Universal Everything
Construction: Set Square, Organic Forms Productions