Wednesday, January 15, 2020

The emotive playscape - kids’ shopping arcade cum playhouse!

By Ar. Vinita Wagh
Photography: Ng Siu Fung; courtesy the designer
Read Time: 2 mins
"K11 MUSEA Donut Playhouse Panorama Design Group indiaartndesign"
K11 MUSEA Donut Playhouse (inset) Founder-Designer, Panorama Design Group - Horace Pan

Conceived by Panorama Design Group in central Hong Kong, the K11 MUSEA is a kids’ shopping arcade cum playhouse – the very first of its kind. 

The K11 MUSEA Donut Playhouse is a study in psychology, weaving a distinct narrative and culling out an exclusive spatial experience as it binds together colour and emotion. 

"lift lobbies K11 MUSEA Donut Playhouse Panorama Design Group indiaartndesign"
Locker Room & Lift Lobby 
"concierge K11 MUSEA Donut Playhouse Panorama Design Group indiaartndesign"
Concierge

With an aim to create an arcade that transcends reality, the firm designs the edu-shopping centre to spark imagination and playfulness. Covering an area of 2000 sq. m., the three-storied structure creates a surprising first impression as it steps into the basement that comes alive with abstract forms and unmistakable colour.

"plan K11 MUSEA Donut Playhouse Panorama Design Group indiaartndesign"
Plan
"sketch K11 MUSEA Donut Playhouse Panorama Design Group indiaartndesign"
Sketch

The design follows an open plan, with three demarcated zones – the ‘body’, the ‘mind’ and the ‘soul’, each evoking a visceral reaction that encourages a unique action. The simplistic viewpoint of a child informs their creation. Manipulating the basic elements of a point, line and plane, the zones take on a minimal, organic character to allow exploration while enhancing physical, mental and spiritual growth. 

"play zone K11 MUSEA Donut Playhouse Panorama Design Group indiaartndesign"
Play Zone
"cafe K11 MUSEA Donut Playhouse Panorama Design Group indiaartndesign"
Family Cafe

The ‘body’ suggests the active and energetic zone, comprising of a play area and a family café. Bathed in bright yellow, it stimulates joy and vigour, enhancing muscle coordination and development in children. 

"entrance K11 MUSEA Donut Playhouse Panorama Design Group indiaartndesign"
Mind Zone & Entrance

"mind zone K11 MUSEA Donut Playhouse Panorama Design Group indiaartndesign"
Mind Zone

The ‘mind’ represents focus and restfulness – a learning hub that accommodates workshops and lessons. The green landscape resonates with memory building, while the flexible furniture enables varied activities and draws interest. 

"classroom K11 MUSEA Donut Playhouse Panorama Design Group indiaartndesign"
Classroom
"soul zone K11 MUSEA Donut Playhouse Panorama Design Group indiaartndesign"
Soul Zone

The ‘soul’ zone prompts creativity and expression, taking the form of a mirror-finished tree that acts as a display device. A digital ring displays the artwork created by the children, indulging them through multimedia content.

"colourful walls K11 MUSEA Donut Playhouse Panorama Design Group indiaartndesign"
Way-finding - boys and girls washrooms
"washrooms K11 MUSEA Donut Playhouse Panorama Design Group indiaartndesign"
Washrooms

Public facilities like the concierge, washrooms, seating and directory cater to both adult and child ergonomics. The ground and the basement also connect with slides! The playhouse is a user-friendly, fun experience that builds closer human bonds, manifesting a child’s exciting, innocent imagination.

Fact File:
Project name:K11 MUSEA Donut Playhouse
Client: New World Development Company Limited  
Interior design:Panorama Design Group
Design Director:Horace Pan
Design Team: Wendy Lam, Rachel Wong, Katy Lau
Area: 2000 sq. m.
Location: Hong Kong



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